I Am Never Going on Pinterest Again

If one of your social media goals involves figuring out how to get followers on Pinterest, you'll want to Pivot this guide.

Pinterest is all most inspiration and discovery. That ways information technology's non only a great manner to connect with current customers; information technology's a great identify to find new followers—especially since Pinterest passed the 250 million monthly active user mark. More than seventy percent of Pinners find new brands on Pinterest, and 78 percent say they observe make content useful.

Factor in Pinterest's sales ability—it'south the number ane shopping platform amid millennials—and knowing how to get more than Pinterest followers becomes an fifty-fifty greater value proposition. Follow this stride-by-step guide to pin your sights on success.

Bonus: Download a complimentary guide that teaches you how to make money on Pinterest in half dozen like shooting fish in a barrel steps using the tools you already accept.

24 real ways to become more than followers on Pinterest

i. Know who uses Pinterest

A expert appreciation of Pinterest's user base will help when it comes to crafting content for your contour.

Here are a few stats to kickoff with:

The majority of Pinterest users are women. Only thirty% of its users are men, but that figure is growing.
Pinterest reaches 83% of women aged 25-54 in the U.Due south. That'south more than Instagram, Snapchat, and Twitter.
Millennials are Pinterest's almost agile age group. One in two U.S. millennials visit Pinterest every month.
Virtually half of Pinterest users live in the United States.
Pinterest is the only major social channel in the U.Southward. with a majority of suburban users.

Find even more Pinterest stats that marketers demand to know, as well every bit more Pinterest demographics.

2. Engage with what's pop

Accept a look at what'south already performing well on Pinterest by browsing the Pop feed. Take notes, evaluate commonalities, and consider how you could apply these ideas to your own content.

When you come across compelling content, consider re-Pinning to i of your boards, following the user, or writing a thoughtful comment. All of these deportment will increase your brand'southward exposure on Pinterest.

But don't overdo it. Too many comments may exist flagged equally spam. Instead, focus on writing a few sincere comments that become beyond ane- or 2-word remarks similar "Cool!" or "That's crawly."

iii. Join relevant group boards

Search for the top Pinterest boards in your visitor'southward categories and ask to bring together and contribute. In some cases the lath ambassador will include instructions on how to join the group'southward description. If not, contact the board owner directly by email. You can usually notice them by looking for the first person listed under the board's followers.

4. Post fresh and original content

Pinterest favors originality. Pinners use the site to look for new ideas, inspiration, and products, so make sure your own Pins are super fresh.

Skip standard stock photos and clichés. Instead, Pinterest recommends that y'all "highlight whatsoever elements of novelty or newness to become people excited about your ideas."

v. Stand out with beautiful visuals

Co-ordinate to Pinterest, the best performing pins have three things in common: They're beautiful, interesting, and actionable. In that society.

Pinterest is first and foremost a visual platform, and so make sure yous use center-communicable images.

Here are a few Pinterest picture pointers:

Use high-resolution and loftier quality images.
Utilise lifestyle images, which tend to be more alluring than standard product shots, according to Pinterest.
Avert images that are too busy.
Favour vertically-oriented photos over horizontal ones. A whopping 85% of users search Pinterest on mobile, which means vertical images accept much higher affect.
Don't make images besides long, or they'll be cut off. The ideal aspect ratio is 2:iii (600px broad ten 900px high).
Consider showing multiple products in a single Pin. Pinterest finds that Pins with multiple products tin can appeal to different tastes and spark marvel. It's best to maintain a four-product limit per Pivot so as non to overwhelm.
Try video! If you have the resources, brusque videos take the power to stand out among even the best photos. If you don't, check out Hootsuite's social video toolkit.

six. Include detailed descriptions

Your beautiful image may accept captured attention, but to go along that attention yous also need a stimulating caption. Go beyond short, unmarried-sentence descriptions and provide data that would compel users to take a deeper involvement in your brand.

Remember, the near effective Pin descriptions are interesting.

seven. Add relevant keywords and hashtags

Pinterest is substantially a search engine, so your content should be optimized for discoverability. Make certain your descriptions are keyword-rich and include relevant hashtags so that you lot appear in relevant searches.

How to find the right keywords and hashtags:

Use guided search. Commencement by putting a few keywords in Pinterest's search bar, and take notation of the automatic suggestion.
Note the key word bubbles that announced in the search results header.
Expect at the hashtag suggestions and usage stats as yous add hashtags to your Pin descriptions.
Search a relevant hashtag, and look at the tags and keywords being used past Pinners using that hashtag.
Await at the trending hashtags in your category (only available on the mobile app).
Try these viii SEO tools for social media marketers.

You lot tin employ this logic to your profile besides. For case, consider calculation a description to your name, like Hootsuite (Social Media Direction). Your profile is more apt to bear witness up in keyword searches that fashion. This is peculiarly useful if you're an entrepreneur and you want to emphasize your areas of expertise.

8. Name Pinterest boards thoughtfully

Boards can too exist optimized for search. Brand certain your board names are specific and accurately describe their contents. Use appropriate keywords in the board name and description, and add relevant hashtags to the description, too. If you're not sure which category to put your lath in, look through the categories to see where yours fits in best.

9. Organize with board Sections

Pinterest recently added Sections to assistance organize boards. For example, if you lot have an expansive board category like Home Décor, you can now create dissever sections for each room.

Doing this tin add credibility to your make and get in easier for prospective followers to navigate your content. Again, exist descriptive and use keyword-rich linguistic communication for your sections. Here's an case chosen Seasonal Eatings, and another called Tokyo.

10. Be positive and helpful

Entice followers by describing the benefits associated with your products or services.

"Positive sentiment goes a long mode in showing how a Pin from your business can help [Pinners] in their lives," said Kevin Knight, former head of Agency and Brand Strategy at Pinterest.

Become personal and use "you" or "your" in the copy likewise and so that users know you lot're talking to them.

eleven. Set upwardly Rich Pins

Rich Pins add additional details to your Pin using metadata from your website.

At that place are four types of Rich Pins you tin add to your account, including app, commodity, product, and recipe Pins. If your brand sells products, Rich Pins will brandish real-time price and availability details. Article pins are slap-up for publishers or bloggers equally they display a headline, author and story clarification.

12. Mail consistently

The reach of content on Pinterest accrues over a longer menstruum than it does on other platforms. Play the long game by publishing content consistently over consecutive months. Co-ordinate to Pinterest, this is the best mode to abound an engaged audience.

13. Publish at the right fourth dimension

Maximize your content's reach by making sure you Pivot at the right time. Well-nigh Pinning happens betwixt noon and midnight, with 11:00 pm as the most active hour of the twenty-four hours.

14. Schedule Pins in advance

Since Pinterest is very often used for planning, information technology's a proficient idea to stay ahead of the calendar. Pinterest recommends that brands share seasonal content upwards to 45 days earlier a holiday or event. Sometimes Pinners fifty-fifty plan three to four months in accelerate of events.

Salvage fourth dimension by hands scheduling and publishing Pins from Hootsuite'southward dashboard.

fifteen. Hop on the holidays

Pinners are known to generate a flurry of action as they become into the holiday spirit. Mother'due south Solar day attracts more than than half dozen million users, pinning upwardly of 12 1000000 souvenir and celebration ideas each yr. Christmas, of form, is always a major result, drawing 33 million Pinners and generating 566 one thousand thousand pins every twelvemonth.

Go in on the holiday activeness by planning with Pinterest'south Possibilities Planner. Create on-make vacation content and share information technology with relevant keywords and hashtags. Pinterest includes popular search terms for each event in the planner.

how to get followers on pinterest — Image via Pinterest

xvi. Use the Follow button

Make following your company piece of cake with the Follow button. Install the button on your website, in newsletters, in email signatures, or actually anywhere online that you think you might attract followers.

In other situations, you can also utilise the Pinterest P icon to promote your brand's contour. Make certain to also link to Pinterest in the bios of your other social accounts.

17. Add the Save button to your website

Y'all can as well make your website visitors aware of your make's Pinterest presence with the Save button. With the Salvage button, visitors can also share any prototype from your website on Pinterest, making them ambassadors for your brand.

ELLE Deutschland added the Save button on their web and mobile sites and in merely one month found that three times as many Pins were being shared from its site.

xviii. Verify your website

To make sure your contour picture shows upwardly alongside the Pins users are saving from your website, you need to claim your site'southward authenticity with Pinterest. Doing this will likewise provide website analytics, allowing you to become a better sense of what visitors are saving from your website.

xix. Build a widget

Some other manner to integrate your Pinterest account with your website is with widgets. In addition to the Save and Follow push, yous can embed Pins, showcase your profile, or brandish a board on your website. Website visitors who have Pinterest accounts will be more compelled to follow you later on seeing these previews of your Pinterest content.

20. Connect offline with Pincodes

Much like QR codes, Pincodes are designed to assistance people find your company on Pinterest while offline. Pincodes can be added to business cards, brochures, print ads, packaging or whatsoever other merchandise. A quick browse with the Pinterest camera volition bring them direct to your Pinterest profile, board, or pin.

21. Promote your Pins

If you have a social media budget to piece of work with, Promoted Pins are a great fashion to increase exposure. Choose a Pivot that'south already performing well and target it to achieve new prospective followers. Your Promoted Pins will appear just like regular pins in the feeds of more Pinners.

22. Detect your audience

Pinterest's advertizement targeting capabilities allow you to find new audiences based on interests and keywords. Information technology's a smashing way to discover users who might be interested in your brand.

Actalike targeting will help observe users that reflect the interests and behaviours of your nearly valuable customers.

Engagement targeting is a good way to connect with Pinners who accept already engaged with your brand. Retargeting these users with a follow call-to-action may be what'south needed to forge the bail you've already been forming.

Don't forget to search for pre-existing customer audiences, also. Brands tin upload website company lists, newsletter subscriber lists and CRM lists to connect with pre-existing customers on the platform.

23. Run a Pinterest contest

Create a contest with a follow on Pinterest as an entry requirement. Consider creating a hashtag and a shareable image and so participants can encourage more than followers to join. Always make sure your rules of entry of clear and comply with Pinterest's contest guidelines earlier getting started.

Hither are key Pinterest guidelines to continue in mind:

Don't require people to save a specific image.
Don't allow more one entry per person.
Don't imply or propose Pinterest sponsorship or endorsement.
Follow all relevant laws and regulations.

24. Test, evaluate, adjust, repeat.

Whatever adept social media marketer knows that trial and fault is a fundamental office of the job. Pinterest analytics offers several tools and actionable insights that assistance you see how your audience is engaging with your content.

Whether something is working or not, it's e'er good practice to have a footstep back and evaluate why. After you've learned why something works, information technology volition be easier to apply in the futurity.

Save time managing your Pinterest presence using Hootsuite. From a unmarried dashboard yous can etch, schedule, and publish Pins, create new boards, Pin to multiple boards at in one case, and run all your other social media profiles. Attempt it gratuitous today.

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Source: https://blog.hootsuite.com/how-to-get-followers-on-pinterest/